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مقالات

A study of our share in complete growth and development of world with an approach to understanding of anti-marketing importance

A study of our share in complete growth and development of world with an approach to understanding of anti-marketing importance. Writer: Mr. Esrafil Shirazi, creator of anti-marketing doctrine.          Contact Number:+989151104461 Email Address: Esrafil Shirazi @ yahoo.com Abstract If we imagine economics as a science for providing subsistence and public welfare ,the world economic future must be based on a balanced ...

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Summary speech

Abstracts We have a two component system which includes manner and interpretation and it means an interpretation to manner system. the most complete definition defines marketing science as a process for introducing the product ,identifying consumer behavior and the needs and desires of consumer in order to earn customer satisfaction and more profit. while basically introducing products is the work ...

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Customer Orientation Is Lie

The slogan: customer is the king and the customer_ oriented treatment of marketing is an unreasonable and un implementable issue .All the activists in service and industry realm acknowledge this important point that other effective measures are dominant in the business atmosphere and production and service providing process are subject to technical principals not the rules and false slogans of marketing .So the slogan : customer is the king is more a populist and misleading title than an economic and implementable model.

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I suspect the teachings of Philip Kutler

In The Name Of God I suspect the teachings of Philip Kutler By:Esrafil Shirazi Mobil:989151104461 Email add:esrafil_shirazi@yahoo.com Web:Antimarketing.ir   Extract   The Marketing science is a claim and lie based on false imagination and upside down truth which with suggestion and forging of the fact from misgivings and in accomplished justly expectation of folks, benefits and for keeping this on ...

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